![]() ![]() ![]() For example, the Home Fire Campaign was the focus of Smith’s Food and Drug’s company-wide volunteer service day. Recruit volunteers to canvass neighborhoods and form home-visit teams.As part of this effort, volunteers now install smoke alarms for families enrolled in the program. During a typical three-day Rock the Block event, approximately 150 Habitat volunteers come out and work on a low-income neighborhood where major rehabilitation and new construction are already underway or planned for the near future. For example, the American Red Cross of Iowa has set up a unique partnership with the Greater Des Moines’s Habitat for Humanity’s Rock the Block program. Identify which neighborhoods are most at risk, and then target campaign activities. ![]() Red Cross chapters across the United States are building relationships and connections, and working with partners to: The Home Fire Campaign uses a collaborative model through coalition building. We also needed to solicit wide community participation in cities and towns across the United States, and wanted to seed a larger movement to sustain awareness and action that could further drive down death and injuries. ![]() Because households with low-income individuals, children under 5, adults over 65, and individuals with disabilities or other access or functional needs are most at risk for home fire fatalities or injuries, one of the questions we encountered early on was how to consistently enlist organizations working with these specific groups. To reach our goal of reducing death and injury from home fires by 25 percent by 2020-which means installing 2.5 million alarms in 1 million homes-we face the ongoing challenge of sustaining the broad participation of partners over time. Collaboration with more than 4,200 social service organizations, businesses, local governments, civic groups, fire departments, and faith-based groups-who have provided volunteers, materials, media promotion, and/or financial resources-has been the key to our success so far and will be critical to our future efforts. We couldn’t have achieved this level of progress alone. ![]()
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